Author: Michael Sweeney
Copywriter at Clearcode
2017-05-09 04:51:49 by Maciej Zawadziński
Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known […]
December 8, 2016 by Michael Sweeney
A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.
November 28, 2016 by Michael Sweeney
For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.
November 16, 2016 by Michael Sweeney
As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?
November 14, 2016 by Michael Sweeney
The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.
November 8, 2016 by Michael Sweeney
Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.
October 20, 2016 by Michael Sweeney
So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industries.
August 29, 2016 by Michael Sweeney
Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.
July 7, 2016 by Michael Sweeney
For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.
June 30, 2016 by Michael Sweeney
On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem.
June 20, 2016 by Michael Sweeney
On December 22, 2015, the Federal Trade Commission (FTC) published a policy statement on native advertising (Commission Enforcement Policy Statement on Deceptively Formatted Advertisements) and a follow-up guide for businesses (Native Advertising: A Guide for Businesses).