Author: Michael Sweeney

Copywriter at Clearcode

Featured article

Clearcode’s Piwik PRO Raises $2 Million In Series A Funding Round

2017-03-20 11:53:53 by Michael Sweeney

Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.

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What Is Cross-Device Attribution And What’s So Hard About It?

November 14, 2016 by

The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.

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Insider’s View: Ad Tech & MarTech Q&A with Scott Vaughan [Part 9]

November 8, 2016 by

Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A With Seth Ulinski [Part 8]

October 20, 2016 by

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A With David Brown [Part 6]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.

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Insider’s View: Ad Tech & MarTech Q&A with Chad Little [Part 4]

July 7, 2016 by

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.

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The IAB’s Tactics on How Publishers Can Deal With Ad Blockers

June 30, 2016 by

On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem.

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8 Takeaways From The FTC’s Recent Ruling On Native Advertising

June 20, 2016 by

On December 22, 2015, the Federal Trade Commission (FTC) published a policy statement on native advertising (Commission Enforcement Policy Statement on Deceptively Formatted Advertisements) and a follow-up guide for businesses (Native Advertising: A Guide for Businesses).

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Insider’s View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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Insider’s View: Ad Tech & MarTech Q&A with Alex Wheldon [Part 2]

May 30, 2016 by

For this week’s installment of Insider’s View, we caught up with Alex Wheldon, Chief Marketing Officer at Smarkets, an online betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events.

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Insider’s View: Ad Tech & MarTech Q&A With Maciej Zawadziński
[Part 1]

May 13, 2016 by

Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems.

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