Author: Michael Sweeney

Copywriter at Clearcode

Featured article

What Is Intelligent Tracking Prevention and How Does It Work?

2017-09-21 12:44:35 by Maciej Zawadziński

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking […]

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5 Ad Tech & MarTech Trends for 2017: Industry Insiders Share Their Predictions

January 4, 2017 by

Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.

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DoubleClick Integrations: How Ad Tech Companies & Ad Agencies Can Benefit

December 21, 2016 by

DoubleClick is one of the longest-standing companies in the online advertising world, having been founded in 1996 by Kevin O’Connor and Dwight Merriman.

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How Agencies And AdTech/MarTech Companies Can Benefit From Building On Top Of AppNexus

December 12, 2016 by

AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.

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Insider’s View: Ad Tech & MarTech Q&A with Robert Brill [Part 11]

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.

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Insider’s View: Ad Tech & MarTech Q&A with Ari Paparo [Part 10]

November 28, 2016 by

For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.

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Game Theory Attribution: The Model You’ve Probably Never Heard Of

November 16, 2016 by

As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?

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What Is Cross-Device Attribution And What’s So Hard About It?

November 14, 2016 by

The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.

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Insider’s View: Ad Tech & MarTech Q&A with Scott Vaughan [Part 9]

November 8, 2016 by

Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A With Seth Ulinski [Part 8]

October 20, 2016 by

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A With David Brown [Part 6]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.

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