Author: Michael Sweeney
Copywriter at Clearcode
2017-01-17 06:32:13 by Ian Simpson
Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
January 12, 2017 by Michael Sweeney
The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.
January 11, 2017 by Michael Sweeney
2016 was a busy year for the Ad Tech & MarTech industries – there were acquisitions & mergers, new players entering the markets, and lots of innovation.
January 4, 2017 by Michael Sweeney
Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.
December 21, 2016 by Michael Sweeney
December 12, 2016 by Michael Sweeney
AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.
December 8, 2016 by Michael Sweeney
A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.
November 28, 2016 by Michael Sweeney
For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.
November 16, 2016 by Michael Sweeney
As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?
November 14, 2016 by Michael Sweeney
The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.
November 8, 2016 by Michael Sweeney
Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.