Author: Maciej Zawadziński
Chief Executive Officer
2017-01-17 06:32:13 by Ian Simpson
Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
December 19, 2016 by Maciej Zawadziński
Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.
December 15, 2016 by Maciej Zawadziński
Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 28, 2016 by Maciej Zawadziński
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.
November 2, 2016 by Maciej Zawadziński
Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so.
October 13, 2016 by Maciej Zawadziński
New technology, new platforms – and new ad formats. The dynamic landscape of AdTech continues to morph and grow – and surprise.
September 21, 2016 by Maciej Zawadziński
Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.
September 5, 2016 by Maciej Zawadziński
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.
September 1, 2016 by Maciej Zawadziński
Ad networks were one of the first technology platforms introduced to the online display-advertising ecosystem and aimed to help publishers sell inventory not sold via direct buys, which is known as remnant inventory.
August 8, 2016 by Maciej Zawadziński
Even if you have just a basic understanding of the inner workings of the online display, then you’ve probably heard of real-time bidding – the auction-like process that occurs in an ad exchange for the buying and selling of available ad inventory.