Author: Maciej Zawadziński

Chief Executive Officer

Featured article

Insider’s View: Ad Tech & MarTech Q&A with Niklas Nikolaidis
[Part 13]

2017-06-19 07:08:12 by Michael Sweeney

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures - just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market - one that they can enter with […]

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What Are VAST, VPAID, VMAP, and MRAID?

May 9, 2017 by

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.

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Meet The Clearcode Team At Programmatic I/O In San Francisco

March 16, 2017 by

I attend many Ad Tech & MarTech events throughout the year, and while it’s nice to do a bit of traveling and sightseeing, the thing I look forward to the most is the opportunity to meet and network with other professionals who work in the digital advertising and marketing industries.

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What is Look-alike Modeling and How Does it Work?

February 15, 2017 by

“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.

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AdTech Targeting Methods: The Ultimate Guide

December 19, 2016 by

Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.

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Deterministic and Probabilistic Matching: How Do They Work?

December 15, 2016 by

Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.

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Advantages and Disadvantages of Programmatic Direct for Publishers

December 5, 2016 by

You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”

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What is Taxonomy in a DMP?

November 28, 2016 by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

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How Does Ad Blocking Work & What Can Publishers Do About It?

November 2, 2016 by

Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so.

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What Do New Ad Formats Mean for Advertisers & Publishers?

October 13, 2016 by

New technology, new platforms – and new ad formats. The dynamic landscape of AdTech continues to morph and grow – and surprise.

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What Is Device Fingerprinting And How Does It Work?

September 21, 2016 by

Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.

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