Author: Maciej Zawadziński

Chief Executive Officer

Featured article

How An OpenRTB Integration Makes AdTech Platforms More Valuable

2017-01-17 06:32:13 by Ian Simpson

Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

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AdTech Targeting Methods: The Ultimate Guide

December 19, 2016 by

Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.

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Deterministic and Probabilistic Matching: How Do They Work?

December 15, 2016 by

Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.

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Advantages and Disadvantages of Programmatic Direct for Publishers

December 5, 2016 by

You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”

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What is Taxonomy in a DMP?

November 28, 2016 by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

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How Does Ad Blocking Work & What Can Publishers Do About It?

November 2, 2016 by

Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so.

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What Do New Ad Formats Mean for Advertisers & Publishers?

October 13, 2016 by

New technology, new platforms – and new ad formats. The dynamic landscape of AdTech continues to morph and grow – and surprise.

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What Is Device Fingerprinting And How Does It Work?

September 21, 2016 by

Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.

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E-Commerce Marketers Should Master These Three R’s

September 5, 2016 by

We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.

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What is Waterfalling and How Does it Work?

September 1, 2016 by

Ad networks were one of the first technology platforms introduced to the online display-advertising ecosystem and aimed to help publishers sell inventory not sold via direct buys, which is known as remnant inventory.

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The Benefits and Drawbacks Of Header Bidding For Publishers

August 8, 2016 by

Even if you have just a basic understanding of the inner workings of the online display, then you’ve probably heard of real-time bidding – the auction-like process that occurs in an ad exchange for the buying and selling of available ad inventory.

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