Author: Maciej Zawadziński
Chief Executive Officer
2017-04-10 07:11:06 by Michael Sweeney
Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.
March 16, 2017 by Maciej Zawadziński
I attend many Ad Tech & MarTech events throughout the year, and while it’s nice to do a bit of traveling and sightseeing, the thing I look forward to the most is the opportunity to meet and network with other professionals who work in the digital advertising and marketing industries.
February 15, 2017 by Maciej Zawadziński
“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.
December 19, 2016 by Maciej Zawadziński
Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.
December 15, 2016 by Maciej Zawadziński
Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 28, 2016 by Maciej Zawadziński
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.
November 2, 2016 by Maciej Zawadziński
Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so.
October 13, 2016 by Maciej Zawadziński
New technology, new platforms – and new ad formats. The dynamic landscape of AdTech continues to morph and grow – and surprise.
September 21, 2016 by Maciej Zawadziński
Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.
September 5, 2016 by Maciej Zawadziński
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.