Author: Maciej Zawadziński
Chief Executive Officer
2017-08-10 13:22:27 by Michael Sweeney
For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.
August 3, 2017 by Maciej Zawadziński
Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.
May 9, 2017 by Maciej Zawadziński
Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.
March 16, 2017 by Maciej Zawadziński
I attend many Ad Tech & MarTech events throughout the year, and while it’s nice to do a bit of traveling and sightseeing, the thing I look forward to the most is the opportunity to meet and network with other professionals who work in the digital advertising and marketing industries.
February 15, 2017 by Maciej Zawadziński
“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.
December 19, 2016 by Maciej Zawadziński
Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.
December 15, 2016 by Maciej Zawadziński
Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 28, 2016 by Maciej Zawadziński
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.
November 2, 2016 by Maciej Zawadziński
Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so.
October 13, 2016 by Maciej Zawadziński
New technology, new platforms – and new ad formats. The dynamic landscape of AdTech continues to morph and grow – and surprise.