Author: Marek Juszczyński
Marek Juszczynski is the Head of Marketing at Piwik PRO and Clearcode. His areas of expertise include conversion optimization in e-commerce and B2B, as well as startup marketing. Apart from his every day duties he publishes web analytics and conversion optimization related articles on various blogs and web portals.
2017-05-09 04:51:49 by Maciej Zawadziński
Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known […]
October 26, 2016 by Marek Juszczyński
The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time.
October 25, 2016 by Marek Juszczyński
One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.