Author: Marek Juszczyński
Marek Juszczynski is the Head of Marketing at Piwik PRO and Clearcode. His areas of expertise include conversion optimization in e-commerce and B2B, as well as startup marketing. Apart from his every day duties he publishes web analytics and conversion optimization related articles on various blogs and web portals.
2017-04-10 07:11:06 by Michael Sweeney
Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.
October 26, 2016 by Marek Juszczyński
The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time.
October 25, 2016 by Marek Juszczyński
One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.