Author: Ian Simpson
2017-01-17 06:32:13 by Ian Simpson
Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
December 21, 2016 by Ian Simpson
Salesforce – with its cloud-based sales automation software – has changed the face of sales.
December 14, 2016 by Ian Simpson
Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.
December 7, 2016 by Ian Simpson
Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.
November 22, 2016 by Ian Simpson
At Clearcode, marketing technology isn’t just our work, it’s part of who we are.
November 17, 2016 by Ian Simpson
Answer this question truthfully: When was the last time you clicked on a display ad?
October 18, 2016 by Ian Simpson
Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.
October 4, 2016 by Ian Simpson
Something exciting is in the works. And we would like to tell you about it!
September 27, 2016 by Ian Simpson
If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.
September 22, 2016 by Ian Simpson
Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.