Author: Ian Simpson
2017-04-10 07:11:06 by Michael Sweeney
Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.
February 27, 2017 by Ian Simpson
Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.
January 17, 2017 by Ian Simpson
Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
December 21, 2016 by Ian Simpson
Salesforce – with its cloud-based sales automation software – has changed the face of sales.
December 14, 2016 by Ian Simpson
Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.
December 7, 2016 by Ian Simpson
Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.
November 22, 2016 by Ian Simpson
At Clearcode, marketing technology isn’t just our work, it’s part of who we are.
November 17, 2016 by Ian Simpson
Answer this question truthfully: When was the last time you clicked on a display ad?
October 18, 2016 by Ian Simpson
Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.
October 4, 2016 by Ian Simpson
Something exciting is in the works. And we would like to tell you about it!
September 27, 2016 by Ian Simpson
If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.