Author: Ian Simpson

Featured article

How An OpenRTB Integration Makes AdTech Platforms More Valuable

2017-01-17 06:32:13 by Ian Simpson

Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

December 21, 2016 by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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What Exactly Is AdTech?

December 14, 2016 by

Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.

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What Exactly is MarTech?

December 7, 2016 by

Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.

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MarTech Advisor Interviews Marek Juszczyński, Clearcode Head of Marketing

November 22, 2016 by

At Clearcode, marketing technology isn’t just our work, it’s part of who we are.

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How to Boost Display Ad CTR With Content Personalization

November 17, 2016 by

Answer this question truthfully: When was the last time you clicked on a display ad?

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Native Ads & Content Marketing: Equally Valuable?

October 18, 2016 by

Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.

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Clearcode Comes to ad:tech NY 2016

October 4, 2016 by

Something exciting is in the works. And we would like to tell you about it!

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Insider’s View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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What’s the Difference Between Waterfall Auctions & Header Bidding?

September 22, 2016 by

Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.

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